Persuasion & Arguing

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Persuasion & Arguing

A lot of people think that the best way to convince and persuade someone is by presenting logical arguments. The more logical the arguments are, the easiest it will be for someone to change sides and pick yours.

Well, it doesn't always work like that and I'll tell you why. People are not rational beings but emotional beings. Despite we don't want to admit it, we don't make decisions based on logic, but on emotions. All of our decisions get into a path which we call the reptile brain before getting to the neocortex.

This is why we make decisions based on emotions. We were not able to complete evolution and change this pattern.

So, if you want to persuade someone, focus on presenting emotional elements. Wanna know more? Watch this video and find out!

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